Excello weaves every system, every email and every coaching conversation into a single living model of your company. Leadership sees the full picture, sets goals the company can actually move, and tests big decisions before committing to them.
Excello OS is for companies of 50 or more people where the leadership team is operating from different versions of reality. Where context gets lost between functions. Where commitments disappear between meetings. Where forecasts shift and no one quite knows why.
If your week is spent chasing what's true, this is the fix.
Excello runs as a flywheel. Each turn makes the model richer, and a richer model makes the next turn sharper. Leadership sets the goals, Excello coaches the whole company toward them, every conversation and every system becomes atoms, and those atoms weave into one model that briefs the leadership team and powers the twin. Then the next round of planning is sharper.
The senior team sets the direction for the quarter.
Excello turns the goals into OKRs and coaches every person toward them, with a short daily check-in that surfaces commitments, blockers and how the work actually feels.
Those check-ins, plus every back end system and every email, break into atoms: small sourced facts, never blurred into a summary of summaries.
Accounts, deals, people, projects and suppliers, connected, with every edge traceable to where it came from.
Leadership gets the full picture and can simulate the next move, so the next round of planning is sharper.
Every other system reads the machine. Excello reads the machine and the people. As far as we know, no one else treats coaching and check-ins as a data source for the model of the business.
People have jobs to do, and data entry is not one of them. Your team talks about their work in a short daily check-in, and the systems update themselves. The CRM reflects reality, the project board reflects reality, the forecast reflects reality.
Sales
Excello reads the email your sales team sends and receives, infers relationship warmth from how people actually communicate, and updates account health and deal stage automatically. Reps get drafted replies and objection practice grounded in their real book.
Project Management
Project leads talk through their workload. Status, blockers, handoffs and dates update in real time, so the board stays accurate because people are describing reality, not maintaining a tool.
Coaching and Commitments
Every person has a short, role aware check-in about what they said they would do and what actually happened. Accountability, progress and alignment come out of the conversation itself.
Email Intelligence
With Microsoft 365 or Gmail granted, Excello extracts deal signals, relationship changes and activity from email automatically. Content stays private and is never used to send on your behalf.
Excello does not store summaries. It breaks your business into atoms, the smallest sourced facts it can hold, and weaves them into a single connected model: accounts, deals, people, projects, suppliers, and the relationships between them. Because nothing is blurred into a summary of a summary, every figure on every screen traces back to the email, the record, or the conversation it came from.
Connect your systems and the model builds itself. It infers the deals, relationships and risks that live in your inboxes and in your people's heads, not just the rows in your database.
Every number drills to its source. Gaps are named, never invented. The model is honest because the buyer is the CEO, who knows their own business.
Coaching is confidential. Personal insight only flows with explicit consent, with anonymisation available. The privacy controls are what make this data usable at all.
Excello coaches everyone, from the CEO to the newest rep, against the goals the company is actually trying to hit. It adapts to each person's role and style: strategic challenge for the leadership team, execution focus for managers, support and momentum for individual contributors. The same coach runs the daily check-in that keeps the whole model current.
Strategic challenge for the leadership team, execution focus for managers, support and momentum for individual contributors. One coach, many registers.
Everyone is coached against the OKRs leadership actually set, so the daily work and the company's direction stay connected.
The same short daily conversation that coaches each person is also what keeps the business model current. Talking about the work is the input.
The briefing that sees what no one person can.
Once a business is one model, leadership can be briefed on the whole of it. Excello produces a standing intelligence briefing for the senior team: where the business is straining, which accounts are cooling, where a rep is worried about something the numbers have not caught yet, and what changed since last time. Every line traces to its source, and the briefing remembers what it told you and follows up.
Live pressure across teams, regions and the delivery pipeline, drillable to the jobs and emails behind it.
Picks up on executives whose coaching sessions are shifting from energized to frustrated over weeks. Before anyone says the words I'm burning out.
Flags when the CEO's view of reality diverges from what the team is living.
Tracks every decision, who made it, the reasoning, and what happened. Holds leaders accountable to their own past thinking.
A model of the business is also a model you can run forward. Excello's digital twin lets you test a move against the real company before you commit. What does cutting margin three points do to revenue and to valuation. What does one more designer do to the delivery backlog. What happens to the quarter if a deal slips. Every projection carries its assumptions and a confidence band, and the twin names what it cannot estimate rather than inventing a number.
See the effect on revenue and on valuation before you touch a price, with the assumptions shown.
Test a hire against the real delivery backlog and see where the constraint actually moves.
Run a deal slipping or landing and watch the quarter recalculate, sourced to the live pipeline.
The buyer is the CEO, who knows their own business, so a system that fabricates wins the demo and dies in production. Excello traces every figure to its source, names its gaps, and can publish its own track record: how often each kind of signal has been right. That is a different species of trustworthy.
The systems you already run become the intelligence your leadership team uses.
Patrick spent 14 years as the CEO of orderTalk from when it was founded to its acquisition by Uber. He followed that with four years as an executive coach to CEOs, including at CEO Coaching International. He built Excello because the structured intelligence a leader needs, and the coaching that makes it actionable, were never available at a price or scale that worked. Excello is what he wishes he had run his own company on.
Thirty minutes. One conversation.
See what becomes possible when every system and every person in your company finally work from the same intelligence.
