One wrong hire costs $250K. One bad pivot burns 6 months of runway. One missed market signal hands your competitor the opening they needed. These aren't hypotheticals — they're Tuesday for a founder without a system.
Excello is the thinking partner that transforms how you make decisions, execute on them, and stay accountable. Personalized to how you think. Aligned to where you're going.
DISC-Personalized
Calibrated to your thinking style
Always Available
Not limited to weekly sessions
97% Less
Than a $6,500+/mo exec coach
As Featured In
One wrong hire costs $250K. One bad pivot burns 6 months of runway. One missed market signal hands your competitor the opening they needed. These aren't hypotheticals — they're Tuesday for a founder without a system.
What's keeping you up at night?
Pick a challenge below to see how Excello handles it differently.
Always Available
Your DISC profile shapes every interaction. A High-D founder wrestling with a co-founder conflict gets different coaching than a High-S facing the same situation — because the blind spots are different.
Execution
Your vision flows to quarterly OKRs to weekly commitments. Every coaching session ties back to where you said you were going — so the advice that sounds good on Monday actually shows up in what you do on Tuesday.
Accountability
You said you would have that conversation with your VP of Sales by Friday. Excello remembers. Progress scoring, deadline tracking, and session summaries close the gap between intention and action.
Simulation
Walk into your next fundraise or board meeting knowing exactly where you’re strong and where you’re exposed. VC pitch simulations and exit readiness scoring pressure-test your thinking before real stakes are on the table.
Built for how leaders actually think and work.
DISC-Based Coaching
A High-D founder gets direct, results-first coaching. A High-S gets patient, trust-building guidance. The same co-founder conflict gets coached completely differently — because the blind spots are different.
Your profile isn’t a label — it’s a lens. Every question, every framework, every nudge is shaped by how you actually process information and make calls under pressure.
North Star → OKRs → Weekly Commitments
Excello builds that bridge - vision to annual objectives to OKRs to weekly commitments to daily action.
When your Tuesday meeting doesn’t connect to your quarterly goal, Excello surfaces that drift before it costs you a quarter.
Investor & Exit Readiness Scoring
Walk into your next fundraise knowing exactly where you’re strong and where you’re exposed. Dynamic avatar interviews score your pitch, your numbers, and how you handle pushback — before a real investor does.
The VC simulation doesn’t just score your deck. It scores how you respond to the questions you were hoping nobody would ask. That’s where fundraises are won or lost.
Text & Video Coaching
Text when you need to think it through on paper. Video when you need to talk it out. Some decisions crystallize in writing. Others need a conversation. Excello gives you both, 24/7.
It’s 11pm and the board email just landed. You don’t need to wait until your Tuesday session. Open Excello, talk it through, walk into tomorrow with a plan instead of anxiety.
Discover your leadership before you commit.
2 minutes. 8 questions. A personalized snapshot of how you lead, decide, and where your blind spots are hiding.
Based on the DISC framework used by Excello for personalized coaching
Quick DISC Assessment
Block 1
/
8
Rank these statements
Select 1 for most like you, 4 for least like you. Each number can only be used once.
Takes charge quickly when decisions are needed
Most
Least
Enjoys motivating and energizing others
Most
Least
Prefers stability and predictable environments
Most
Least
Focuses on accuracy and careful analysis
Most
Least
Pushes forward despite obstacles
Most
Least
Builds rapport easily with new people
Most
Least
Seeks harmony and avoids unnecessary conflict
Most
Least
Looks for logical structure and clear rules
Most
Least
Thrives in fast-paced, competitive situations
Most
Least
Expresses ideas openly and enthusiastically
Most
Least
Values patience and steady progress
Most
Least
Prefers data before committing to action
Most
Least
Confronts problems directly
Most
Least
Influences others through optimism
Most
Least
Listens carefully and supports consensus
Most
Least
Plans thoroughly before acting
Most
Least
Challenges slow or unclear thinking
Most
Least
Enjoys being visible and engaging
Most
Least
Adapts gradually rather than abruptly
Most
Least
Double-checks details to avoid errors
Most
Least
Is comfortable making bold decisions
Most
Least
Inspires others with vision and enthusiasm
Most
Least
Remains calm and composed under pressure
Most
Least
Follows proven processes
Most
Least
Stands firm when challenged
Most
Least
Persuades others through communication
Most
Least
Maintains consistency in relationships
Most
Least
Prefers precision over speed
Most
Least
Takes responsibility in uncertain situations
Most
Least
Shares ideas freely with others
Most
Least
Values loyalty and long-term trust
Most
Least
Relies on facts and evidence
Most
Least
Your DISC Preview
Based on your 2-minute assessment
Your Primary Style
C-Conscientiousness
Analytical
What this means:
Your DISC profile indicates a careful, analytical communication style. You tend to be precise, systematic, and focused on accuracy and quality.
Your profile suggests you prioritize accuracy and systematic problem-solving. You likely excel when given time for thorough analysis.
You appear to be:
D
Moderate
You balance assertiveness with collaboration
I
Low
You balance assertiveness with collaboration
S
Moderate
You balance assertiveness with collaboration
C
High
You balance assertiveness with collaboration
Want the full picture?
Unlock your complete DISC profile with:
Detailed score breakdown
AI-powered coaching insights
Personalized guidance score breakdown
See what the experience actually looks like.
Not mockups. Not wireframes. This is Excello — built and ready for launch.
Experience Excello before you commit.
This is what a coaching conversation feels like. Pick a challenge. Talk it through. See why this isn't ChatGPT.
Daniel
AI Executive Coach
Angel Investor Simulation Preview
Watch Rachel, Excello's Angel Investor simulator, dig into the numbers behind your pitch. She wants to believe your story, but the math has to hold up
Meet Bea Montgomery
Excello's Investment Banker simulator. She'll stress-test your Exit Readiness Score like a real IB would.
Get in early. Lock the rate.
A seasoned CEO-level executive coach costs $6,500+/month and sees you one hour a week. Excello is available every hour of every day, tracks every commitment, and costs 97% less. The question isn't whether you can afford it — it's what another month of unstructured decisions is costing you.
Founding Member
$199
per month
$399/mo — 50% off for 12 months
Full DISC personality assessment
Unlimited text coaching — 24/7
4 hours/mo coaching and simulations
North Star + OKR alignment
Investor & exit readiness scoring
VC pitch simulation
Weekly commitment tracking
Personal onboarding call
14-day money-back guarantee.
No questions asked.
Standard
$399
per month
Available after founding cohort fills
Everything in Founding Member
Community access (coming soon)
Annual plan option (~$339/mo)
A human executive coach costs $6,500+/month and sees you one hour a week. Excello is available every hour of every day, tracks every commitment, and costs 97% less. The question isn't whether you can afford it — it's what another month of unstructured decisions is costing you.
What is one bad month costing you?
Pick your stage. Every scenario below is a real category of loss. Not a projection, not a guarantee. Just the reality of what unstructured decisions cost founders at your level.
One bad co-founder decision. One premature pivot. One wrong hire who takes six months to unwind. At this stage, a single avoidable mistake can consume your entire runway. Excello costs less per month than a single bad freelancer hire.
One bad co-founder decision. One premature pivot. One wrong hire who takes six months to unwind. At this stage, a single avoidable mistake can consume your entire runway. Excello costs less per month than a single bad freelancer hire.
One bad co-founder decision. One premature pivot. One wrong hire who takes six months to unwind. At this stage, a single avoidable mistake can consume your entire runway. Excello costs less per month than a single bad freelancer hire.
One bad co-founder decision. One premature pivot. One wrong hire who takes six months to unwind. At this stage, a single avoidable mistake can consume your entire runway. Excello costs less per month than a single bad freelancer hire.
One bad co-founder decision. One premature pivot. One wrong hire who takes six months to unwind. At this stage, a single avoidable mistake can consume your entire runway. Excello costs less per month than a single bad freelancer hire.
"I've worked with executive and career coaches before, and Excello is easily on par, if not better."
As a founder of my tech startup, I need the truth, not a pep talk. Whether I'm using the text modes to refine my strategy for investors or the video coach to practice my pitch, it gives me professional, unbiased feedback. I don't need to be told what I want to hear; I need to hear what's necessary to win. It helped me prep for VC and Angel meetings, on my own schedule.
Michael Fisk
Founder & CEO of Callandor Group
"Excello has allowed me to prioritize through the chaos."
I run two companies and I'm all over the place at all hours of the day. Excello helped me set clear, actionable, and accountable steps to get to my vision while guiding me along the way. For anyone trying to grow through the chaos, Excello will get you there.
Jack Reinard
Owner, The JSR Agency
"An affordable way for founders to access high-quality executive coaching."
It gives you a space to think through difficult decisions, stay accountable to your goals, and plan more strategically. The investor simulation feature is especially impressive. It creates a realistic environment that genuinely prepares you for the real conversation.
Ioanna Mantzouridou Onasi
Founder & CEO, Dextego
Second-time founder. Active CEO coach. Previous company acquired by Uber.
Second-time founder. Patrick has spent years coaching founders and CEOs through the hardest decisions of their careers — and 14 years before that making those decisions himself. He built Excello because the founders who needed structured thinking the most were the ones who could not afford or access a great coach. Now they can.Active CEO coach. Previous company acquired by Uber.
Here's what you're actually choosing between.
Excello isn't competing against other AI coaching apps. Here's what you're actually choosing between — and why each one leaves you exposed in a different way.
Questions you're probably asking.
Stop making your hardest decisions alone.
Take the 2-minute DISC assessment and see how you actually make decisions under pressure. Then decide if you want to keep doing it without a system.
